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Foto van schrijverAxel Kenninck

Tech-Enabled Businesses, from a product manager pov

Bijgewerkt op: 11 uur geleden

At BlueHeads, we work with tech-enabled businesses and companies we know we can add the most value to as product managers. Whether you’re creating innovative technologies or using them to streamline your operations, being tech-enabled is about harnessing the power of digital solutions to drive growth and success.


So, what exactly does it mean to be tech-enabled? In our view, it refers to two types of businesses:


  1. Businesses That Create Technology (Pro Code)


These companies are in the business of developing and delivering technology-based products or services. Whether you’re building a new SaaS platform, a cutting-edge fintech solution, or a mobile app, your focus is on creating tools that solve real-world problems. These businesses typically rely on pro code (programming languages), involving custom development and professional-level coding to bring their products to life.


Examples:


  • A SaaS company offering project management software.

  • A fintech startup transforming financial services.

  • A mobile app business creating new ways to engage users.


How BlueHeads Can Help:

We provide services for businesses that create technology, helping you organize and transform your product development process to create tech that your customers love and that works for your business. Whether you need a freelance product manager, interim product manager, or a product management coach, our team of experts ensures your product strategy, discovery and delivery is efficient and on point, driving real value for your users.


  1. Businesses That Use Technology to Drive Key Processes (No-Code or Low-Code)


Even if your business isn’t creating technology, you still rely on it to power core operations. From eCommerce platforms to inventory management, CRM systems, and AI-driven tools, tech-enabled businesses use no-code or low-code solutions to streamline their processes and enhance customer experiences. These tools allow businesses to quickly implement digital solutions without deep technical expertise, making them accessible to a wider range of companies.


Examples:


  • An SME in eCommerce using no-code platforms for CRM and inventory management.

  • A service provider automating customer service through low-code AI tools.

  • A logistics company using low-code solutions to optimize deliveries.


How BlueHeads Can Help:

For businesses that use technology to drive operations, we can help you find the right no-code or low-code software solutions. We don’t just recommend tools—we guide you through the entire process, ensuring the tech you choose is the best fit for your business needs, that you are onboarded well so you get the full value and that it integrates with your full stack. With a deep bench of product consultants, freelance product owners, and interim product owners, we help streamline your workflows and make your tech work harder for you.


Leveraging Our Expertise


What sets BlueHeads apart is our community of extremely experienced product pros. Our team has extensive experience across various software businesses, meaning we truly speak from experience when helping you make the right decisions. Whether it’s evaluating which tools will drive the most impact or organizing your product development process for success, we’re here to help you navigate the complexities of technology in a way that aligns with your goals.



Whether your business is creating technology or using it to thrive, being tech-enabled is essential for growth in today’s competitive landscape. BlueHeads provides the expert guidance you need to ensure your technology choices—whether products or systems—work for you, not the other way around.


With our experience in product management, freelance product ownership, and as a product management coach, we’ll help you make the right moves to stay ahead of the curve.



product management roadmap planning
product management roadmap planning

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