Cenosco was in the midst of a pivotal transformation, shifting from a traditional time-and-materials model to a more scalable and sustainable SaaS model. Recognizing the need for a strategic approach to navigate this transition, Axel established a dedicated product management department to tackle a critical question: “How will we determine and adapt our strategic direction for our product in this new model?”
This foundational setup was comprehensive, addressing every aspect of the organization’s operational and strategic framework. Key initiatives included defining a clear and actionable product strategy tailored to the SaaS model and creating an adaptive, forward-looking roadmapping structure. A top priority was ensuring alignment with internal stakeholders, ensuring that everyone from engineering to marketing shared a unified vision for product evolution. Additionally, Axel set up robust information streams, gathering insights from industry trends, market feedback, and competitive analysis, enabling the team to make data-driven decisions at every step.
Key Achievements:
Built a High-Performing, Agile Team: Structured and developed a cohesive team capable of making well-informed, timely decisions, blending efficiency with responsiveness.
Delivered an Actionable Playbook: Designed a strategic playbook outlining the operating principles, roles, and workflows that empower the team to work cohesively and effectively.
Digitized Team Operations: Procured and implemented essential software solutions for roadmapping, documentation, and content management, enabling a streamlined, digital-first approach to product management.
Ensured Long-Term Continuity: Achieved team stability and future-readiness with the strategic hiring of a long-term team member and an ongoing commitment to maintaining a high-performance team culture.
Through this comprehensive approach, Axel’s work with Cenosco laid a solid foundation for the company’s product management function, aligning it seamlessly with their new SaaS-driven direction.