NewFysic has built a strong reputation with a proven product-market fit, offering expert health advice and a diverse range of products sold through a network of physical stores. Despite this success, NewFysic recognized the need to strengthen its digital presence to unlock new growth opportunities, particularly with an eye toward expanding internationally. To lead this digital evolution, Axel was brought on board to modernize an
d scale the company’s digital capabilities. His mandate was to create a cohesive and scalable digital platform that could support NewFysic's growth ambitions beyond its current market.
As part of this transformation, Axel worked with NewFysic to revise its product development strategy. The company shifted from building custom digital solutions to leveraging a SaaS-based technology stack, recognizing the scalability, flexibility, and cost-efficiency it offered. This strategic shift culminated in a successful replatforming from a WordPress/WooCommerce setup to Shopify, equipping NewFysic with a robust, scalable eCommerce foundation to support its digital growth and enhance the customer experience across digital channels.
Key Achievements (so far):
Restructured IT Partnerships: Established new, agile partnerships with technology providers to support the company's growth-focused digital strategy.
Rebuilt the E-commerce Website: Redesigned and optimized the e-commerce platform to enhance user experience, improve performance, and drive online sales.
Redefined the Digital Strategy: Developed a comprehensive digital roadmap aligned with NewFysic’s broader growth objectives, creating a clear path for future development and expansion.
Revamped the Product Development Strategy: Shifted from a custom-built digital approach to an agile SaaS stack, allowing for rapid scaling and adaptability.
Replatformed to Shopify: Successfully migrated the entire online store from WordPress/WooCommerce to Shopify, providing a stable and scalable base to support NewFysic’s evolving digital needs.
Through these initiatives, Axel has laid the groundwork for NewFysic to scale its digital presence and support the company's long-term vision for international expansion.