At Office App, Axel seized the unique opportunity created by the pandemic to strategically refocus the scaleups direction. With hybrid work becoming the new norm, he realigned the company’s product offering to deliver tailored solutions for large corporate customers. This pivotal shift not only achieved product-market fit but also set the stage for unprecedented growth.
The strategic pivot sparked massive scaling challenges as the organization rapidly expanded to meet demand. Axel led efforts to scale multiple teams, rapidly hiring talent and building operational setups that could sustain the company’s accelerated growth. The team grew from 20 to 60 in just nine months, requiring a keen focus on maintaining efficiency and team cohesion during this period of intense change.
To support this scaling effort, Axel implemented a shift from a sales-led to a product-led approach, ensuring that the product itself became the primary driver of customer acquisition and retention. This transformation enhanced scalability, reduced costs, and positioned the company for long-term success.
Axel’s leadership extended beyond internal operations. He played a key role in leading the company through rigorous due diligence, preparing it for acquisition by HqO. After the acquisition, Axel spearheaded the integration process, ensuring that the company’s systems, teams, and culture seamlessly aligned with the acquiring organization.
By navigating these challenges with a strategic and methodical approach, Axel not only drove growth but also ensured the company’s sustainability and success through a significant transition.
Key Achievements
Achieved product-market fit through a strategic product shift
Transformed the organization from sales-led to product-led
Scaled the team from 20 to 60 within nine months
Successfully led due diligence during acquisition
Seamlessly integrated the company into the acquiring organization (HqO)